Nora McGunnigle

Putting the "blogger" in the educational content, the last day of the conference kicked off with 10 different blogger attendees sharing five-minute presentations on the work they do, be it with a specific audience, using a special tool, or working with public or private partner organizations. Louisiana's own Jay Ducote of Bite & Booze fame presented on his work with the state travel authority, LouisianaTravel.com, by providing the content for their LA Beer Trail page and filming a video of Louisiana's breweries. There were also presentations on generating revenue from blogging (hint: really not so much) and one I was super excited about, an introduction to a new beer app called Brewhorn . Brewhorn is an app that helps beer drinkers figure out what they would like to drink based on their preferences and location. I think it will really help people new to craft beer or curious in expanding their craft beer horizons in a way that is respectful to the consumer's...

Speed blogging is pretty much what it sounds like - think speed dating but between brewers and bloggers. And the brewers have beer. And the bloggers write about it. Quickly, though, 'cause you only have 5 minutes with each brewer/beer before the bell tolls and they move on, and a new one moves in. We arrive via bus at the warehouse run by Burke Distributing, a member of the MA Beverage Alliance  and sat at one of 14 tables, and waited for the process to begin. I think that the gist of the tasting is best provided via tweets, just to get a feel for it.

Saturday was the main educational component of the Beer Bloggers Conference. For the entire morning we had sessions like "The Current State of Beer Blogging Survey Results" and "Mechanics of Beer Pouring" while conversing on Twitter. I particularly enjoyed the panel of "industry" bloggers - bloggers and social media gurus working for breweries. It gave an intriguing view of the different paths this blogging thing could potentially lead to, if an independent blogger was interested in making that switch.