New Belgium rollout!
Today I hopped over the lake on the causeway to celebrate the Northshore distribution debut of New Belgium. From what I hear, getting New Belgium here in Louisiana was a long time in the making, so everyone at Champagne Beverage Co. (who hosted the event and will be distributing the brand) was very happy and very relieved that all went well. And it did go well! It was a super event. Had a canoe full of crawfish, shrimp, potatoes, and corn; tables of BBQ and fried seafood, and of course, stands serving 5 of New Belgium's beers - Fat Tire, of course, Ranger IPA, Shift (a pale lager hopped with Nelson Sauvin), Sunshine Wheat, and Trippel Belgian style ale. sample display of the Sunshine bombers Shift, a canned pale lager which may have been my favorite of the night Man, New Belgium's marketing is so awesome They didn't have this at the event but it is RELEVANT TO MY INTERESTS Thanks go to the always wonderful Vanessa Gomes, the new head of Craft Beer Manag...